Why, hello there and welcome to my blog.
I’m currently VP of Marketing at Maker Studios (a subsidiary of The Walt Disney Company), overseeing the company’s digital marketing initiatives, social video distribution, social media partnerships and off-YouTube audience strategy + development. With nearly 10 years of marketing experience, I’ve led teams across creative, marketing, programming, editorial, PR, sales and branded entertainment.
Prior to Maker, I led Yahoo’s Global Social Editorial across the company’s key media properties including Yahoo! News, Finance, Sports, Entertainment, and TV. I oversaw social editorial strategy and product-focused partnerships with Facebook, Twitter, Tumblr, and more. I began my career in traditional marketing but found my passion in online marketing after pioneering interactive marketing for Sun Microsystems and Miramax.
This blog is a curated mix of my thoughts on the ever changing digital media industry, the rise of social + video, culture and anything else I find interesting.