According to an Emarketer.com article, 78.1% of US internet users use social networking sites to keep in touch with friends, 50.5% for reconnecting with old friends, 29.9% to meet new people and 10.9% for career networking.
When I read these stats, I was astonished. These results have me wondering how the survey was worded and also whether or not people understand the power of social networking. Keeping in touch with friends, reconnecting, meeting new people and career networking are NOT mutually exclusive. Granted, the survey was published in November 2008 so they might have changed as we sink deeper into a recession and more people are being laid off from their jobs.
While you’re on any social network or open forum, be it Myspace, Facebook, meetup.org, Linked-In or Twitter, you are networking whether your know it or not. If you actively brand yourself as an expert in your field or as someone who is eager to learn a new subject or field or work, people take notice of this. It should also be noted that you can’t run from a Google search, so you might as well actively take charge of it. If you are actively seeking work, let people in your social network know. They are the key to your next job, career or side project. You may be surprised at how many people WANT to help; especially in rough economic times.